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Automatic Data Collection Tools (Cookies, etc.)

Automatic Data Collection Tools (Cookies, etc.)

Cisco Use of Cookies and Other Tracking Technologies

Our services (including our websites, web-based products and services, mobile apps, e-mail, and marketing/advertising communications, together the “services”) use cookies and other similar device identification technologies (collectively “cookies”) to provide our services, to understand how they are used, and for analytics, personalization, customization and marketing/advertising purposes. You can read more about the types of cookies we (Cisco and our third-party service providers) use, why we use them, and how you can exercise your cookies choices below.

Our services may also include “widgets,” which are interactive mini programs that run on our sites to provide specific services from other companies (such as displaying the news, opinions, music, and more). Personal information, such as your email address, may be collected through the widget. Cookies may also be set by the widget to enable it to function properly. Information collected by these widgets is governed by the privacy policy of the company that created it.

What are cookies?

We use the term “cookie” to refer to all technologies which store and access information on the device that you use to access our services, such as your computer, tablet, or mobile phone. For example, we use HTTP cookies (web/browser cookies), which are small data files (typically made up of numbers and letters) that are downloaded when you access our services and allow us to recognize your device. Click here for more information on cookies.

Cookies can be necessary and useful in a number of ways. For example, cookies enable websites to recognize your device and are often used to help the website function properly and to provide information to the owner(s) of the site. Cookies are necessary to recognize or “remember” anything about visitors, such as:

  1. Whether a visitor is logged in
  2. User-selected preferences
  3. Items put in a user’s shopping cart

There are different types of cookies, including:

  • Cookies served (i.e., set, shared, provided, offered) directly by Cisco (“first party cookies”) and cookies served on our behalf, for example by advertising and data analytics service providers (“third party cookies”)
  • Cookies that only last as long as your browser is open are referred to as “session cookies.” Session cookies are deleted automatically when you close your browser.
  • Other cookies are “persistent cookies” and remain after your browser is closed, until cleared. For example, they store your device identifier and recognize your device when you open and use your browser.

Which cookies do we use and why do we use them?

The following table sets out the different types of cookies that our services use, why they are served them, and who serves them.

Type of cookie

Why we use these cookies

Who serves them

Essential Authentication Cookies

These cookies (including local storage and similar technologies) tell us when you are logged in, so we can show you the appropriate experience and features such as your account information, trip history, and to edit your account settings.


Security and site integrity cookies

We use these cookies to support or enable security features to help keep Cisco safe and secure. For example, they enable us to remember when you are logged into a secure area of the services and help protect your account from being accessed by anyone other than you.

Cisco [and third parties including]

  • OneTrust Cookie Consent
  • TrustArc Privacy Compliance


Things like cookies and pixels are used to understand and deliver ads, make them more relevant, and track the efficacy of mobile application advertising campaigns.
For example, we may read a cookie so we can serve you ads that may be interesting (including personalized or customized) on other websites. We also use this information to retarget users with relevant advertising. Similarly, our partners may use a cookie, attribution service, or other similar technology to determine whether we have served an ad and how it performed or provide us with information about how you interact with them. This may involve storing cookies on your local device.

Cisco [and third parties including]

  • Amazon Advertising
  • Baidu
  • Bing Ad
  • Bing Tracking
  • Facebook
  • Facebook Ad
  • Facebook Conversion
  • Facebook Events
  • Facebook Graph
  • Floodlight Counter
  • Google
  • Google Ads Conversion Tracking
  • Google Ads Remarketing
  • Google Analytics
  • Google Global Site
  • Google Universal Analytics
  • iPinYou
  • LinkedIn
  • LinkedIn Insights
  • TradeDesk
  • Twitter
  • Twitter Analytics Conversion
  • Twitter Conversion Tracker
  • Twitter Widget
  • Verizon Media Ad Server
  • Yahoo
  • Yahoo Analytics
  • Yahoo Tracker Loader

Analytics Localization

These help Cisco provide a localized experience. For example, we may store information in a cookie that is placed on your browser or device so you see the site in your preferred language.


Site features and Services

These provide functionality that help us deliver products and services. For example, cookies help you log in by pre-filling fields. We may also use cookies and similar technologies to help us provide you and others with social plugins and other customized content and experiences.

Cisco [and third parties including]

  • Brightcove/Cloudfront
  • Coco Chat
  • Drift analytics
  • Facebook
  • Idio personalized content recommender
  • PriceSpider
  • SalesForce Chat
  • Twitter

Analytics and research

These are used to understand, improve, and research products and services, including when you access the Cisco website and related websites and apps from a computer or mobile device. For example, we may use cookies to understand how you are using site features, and segmenting audiences for feature testing. We and our partners may use these technologies and the information we receive to improve and understand how you use websites, apps, products, services, and ads. We may share information about this analysis with our partners.

Cisco [and third parties including]

  • Adobe Analytics
  • Adobe Audience Manager
  • Adobe Target
  • Adobe Visitor ID
  • AppDynamics
  • Bizible
  • Clicktale/Content Square
  • Evergage
  • Google
  • Google Tag Manager
  • IBM Watson Marketing
  • Marketo
  • Oracle Eloqua
  • Salesforce DMP
  • SalesForce Email studio
  • Sprinklr
  • Tealium
  • UserZoom
  • Zift Analytics

How can you exercise your cookies choices?

You have the right to choose not to accept certain cookies. However, even optional cookies are an important part of how our services work, so you should be aware that if you choose to refuse or remove certain cookies, this could affect the usability and functionality of our services.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. To do so, follow the instructions provided in your browser. Instructions are generally located within the “Help,” “Tools,” or “Edit” menus.

Some third parties also provide the ability to refuse advertising cookies directly by clicking on an opt-out link or you can opt-out proactively. How to opt out of interest-based advertising:

Removing or rejecting browser cookies does not necessarily affect third-party flash cookies used in connection with our services. Get more information on how to delete or disable flash cookies.

You can also change your preferences in relation to how this website uses cookies.

For more information

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit and Your Online Choices (for European Union residents).

“Do Not Track” function

Some web browsers may give you the ability to enable a “do not track” feature that sends signals to the services you visit, indicating that you do not want your online activities tracked. This is different than blocking or deleting cookies as browsers with a “do not track” feature enabled may still accept cookies. There is currently no industry standard for how companies should respond to “do not track” signals, although one may develop in the future. Cisco does not respond to “do not track” signals currently. If Cisco does so in the future, we will describe how in this privacy statement. Learn more information about “do not track.”

Contact us

If you have any questions about our use of cookies, please click here to contact us.

Last updated: October 5, 2020